The leading producer of alcoholic beverages in the Baltic States, JSC Latvijas balzams, informs that the company has received more than 10 highly acclaimed awards for its products this year.
“This year, for our participation, we deliberately selected the most influential international competitions where world-renowned experts assess the beverages in blind tastings. Each such award not only serves as proof of the ability of Latvian-produced beverages to compete with the global brands but also helps open the doors to new markets and sales”, says Dana Hasana, Head of Communications of the company.
The leading export brand Riga Black Balsam® and beverages of the same production line – Riga Black Balsam® Currant and Riga Black Balsam® Element have been awarded this year with five international prizes for their taste qualities and packaging design:
Despite the massive competition in vodka production worldwide, Latvian-produced brands Moskovskaya® Osobaya and Moskovskaya® Silver have represented themselves amazingly by receiving silver medals in The Global Vodka Master competition and the International Wine &Spirits Competition 2016. “These awards clearly help us in marketing the brand and boost the sales both in existing and new strategic export markets, which we consider interesting, such as the Americas, Spain, Lebanon, Malta, Ireland, etc.”, says Dana Hasana, Head of Communications of the company.
The representative of the producer also notes that the company especially boasts of the high score received by the new Moskovskaya® Silver vodka (in the picture) whose production started just this year. This is the first new product under the brand Moskovskaya® during its over-a-century long history. Our technologists have brought the Moskovskaya® recipe to perfection by obtaining an especially mild taste from using additional filtration technology.
Moskovskaya® Osobaya, which definitely qualifies as vodka classics, has received the Superior Taste Award from the International Taste & Quality Institute in Brussels. 15 internationally recognized sommeliers and chefs evaluate the taste quality parameters are evaluated for beverages with paying special attention to harmony between the beverage and food.
In addition, the gold-filtered sparkling wine Cosmopolitan Diva®, the first of its kind in the world, received the Superior Taste Award. The company started its production in 2014 with a direct focus on export, and this beverage is now being exported to 15 markets worldwide, the largest of which are China, the Baltic States, Israel, and Great Britain.