Jim Beam has become the No.1 American whiskey in Latvia

Congratulations to Amber Distribution Latvia on Jim Beam becoming the No.1 American whiskey in Latvia 12.95% share achieved in the whiskey category!

"Congratulations to the Latvian team! This performance for Jim Beam reflects all the hard work of the channel-account plans of the last 18 months and I believe it is the first of many success stories for the Beam Suntory portfolio in Latvia. Very well done and a heartfelt thank you!"

Pryce Greenow, SVP, Beam Suntory Managing Director EEMEA

Jim Beam® Bourbon is the world’s number 1 selling bourbon. It has a strong family heritage with a formula unchanged in over 200 years and has been managed by over seven generations of Beam family distillers, ensuring the same consistent quality since its first production. Jim Beam® Bourbon derives its rich, satisfying flavour from a treasured family recipe and is crafted longer than the law requires, for a fuller, smoother flavour. MAKE HISTORY ®