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Following the establishment of its own distribution company in November 2021, the global spirits company Amber Beverage Group (ABG) has signed a distribution agreement with Diversa Spezialitäten GmbH, one of the top spirits distributors in Germany. The deal will strengthen the launch of ABG's core portfolio into the German market – the largest spirits market in the EU. In particular, the focus is on the development of Tambovskaya® Vodka, Rooster Rojo® Tequila, KAH® Tequila, Riga Black Balsam®, and Cross Keys Gin®.
"I am excited about the opportunity to work with a top partner in the spirits industry that has both, a proven track record as well as an organisation designed for growth. This is an ideal moment to enter the market and growth opportunities are significant. Together with the motivated team at Diversa, we will be offering our strong brands to the trade as well as the hospitality industry. There is great growth potential and attractive margins for the trade. I am very pleased to be able to contribute to the global growth of the Amber Beverage Group through the partnership with Diversa Spezialitäten GmbH," says Günther R. Rauner, Managing Director of Amber Beverage Germany.
Thomas Mempel, Managing Director of Diversa Spezialitäten GmbH and Member of the Board of Semper Idem Underberg AG, comments: "We are convinced that Tambovskaya Vodka, which is produced in Latvia, will play a leading role in our product range within a very short time, and that brands such as Cross Keys Gin and Rooster Rojo Tequila will enrich our range in the long term.”
Günther Rauner adds: "We plan to take full advantage of the fact that Germany is the largest spirits market in the European Union. Amber Beverage Germany's portfolio mirrors current market trends as our three core spirits categories - vodka, tequila and gin - are all on course for long-term growth.”