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Global spirits group Amber Beverage Group (ABG) has completed the acquisition of a controlling interest in Austrian distribution and wholesaler company Mountain Spirits. Since its establishment in 2004, Mountain Spirits has expanded its product range with well-known international brands and exceptional premium products, which now will be complemented with ABG core brands Riga Black Balsam®, Tambovskaya® Vodka, Rooster Rojo® Tequila, Cosmopolitan Diva® and Cross Keys Gin®.
“Mountain Spirits, a boutique and highly respected Austrian distribution company and wholesaler, will provide us with a powerful footprint in Central Europe and with the ability to reach into the strategically important Alps,” said Seymour Ferreira, CEO of Amber Beverage Group. “Markus Panzl will stay on in his role as Managing Director and we wish him every success in the future,” said Ferreira.
Markus Panzl, Founder and Managing Director of Mountain Spirits, expressed his excitement at the prospect of becoming part of ABG and the further development of the company. According to Markus Panzl, “Joining ABG represents a very promising venture which will strengthen our portfolio and footprint in Austria and Europe overall. The value of ABG rests with its dynamic team, their extraordinary expertise and their strong network across the world. We are happy to take now a part and participate in this extraordinary journey.”
Mountain Spirits - formed in 2004, company is based in the Tirol region of Austria and focuses its operations on outlets across the Alps. The company has expanded its product range with well-known brands, exceptional premium and interesting trend products from many countries. Founder and owner Markus Panzl has developed the company with a highly motivated, young team over the years into a reliable partner for the food wholesale and retail trade as well as for all important players in the on- and off-trade business in Austria.
Amber Beverage Group is a leading producer, distributor, logistics provider and retailer of beverages. It operates internationally from its head office in Luxembourg and through its production and distribution companies in Russia, Mexico, the UK, Australia, Austria and the Baltics, its historical home. ABG employs over 2100 people who help to produce, bottle, market, distribute, export and retail some of the world’s most iconic beverages. ABG has a wholly owned portfolio of over 200 brands that have significant market leading positions in more than 185 markets where ABG is active.