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Amber Beverage UK (ABUK) is proving itself a force to be reckoned with. The company is a headline sponsor of London Cocktail Week which opened on 13 October and which runs until 23 October. ABUK is running a stand-alone Little Cocktail Village in Covent Garden. The fast-growing premium tequila brand, Rooster Rojo Tequila, is part of the brand hub takeover, and will also be launching a new tequila expression at the event.
At arguably the most premium site for the whole event, there are Rooster Rojo cocktails, bar take-overs from world-leading bartenders, tequila masterclasses with the Master Blender, and cocktail masterclasses with Ansis Ancovs, Rooster Rojo’s Global Brand Ambassador, who will also be making special visits to key customers. This is one of four ‘micro-hubs’ popping up across London each hosting a collection of immersive pop-up bars serving delicious cocktails. The launch of a new Rooster Rojo Tequila expression – Ahumado – will give professionals and consumers a chance to be amongst the first to taste the new tequila.
Tina Connolly, Senior Brand Manager at Amber Beverage UK, said: “Rooster Rojo is making a big impact in London. London Cocktail Week, now in its 13th year, is one of the most important drinks events for consumers and our takeover of the Little Cocktail Village in Covent Garden offers an exciting opportunity for this fast-growing tequila brand especially as we are using the occasion to launch our new Ahumado tequila. This event is the perfect occasion to showcase Rooster Rojo as a premium 100% blue agave tequila from Mexico.”
Earlier this year, the brand launched a global advertising campaign reminding people to SIP DON’T SLAM, thus emphasising the fact that well-made tequilas are designed to be sipped and enjoyed for their fine agave taste.
Tina Connolly added: “As more consumers become aware of Rooster Rojo, now is the right time for even more top bars and restaurants to list the brand. Our eye-catching bar underlines the premium quality of Rooster Rojo Tequila.”