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The global spirits group Amber Beverage Group (ABG) has acquired 100% of the UK-based drinks distributor Cellar Trends. Geoff Watts will remain as the managing director of Cellar Trends and the rest of the team will not experience any significant changes.
Luxembourg-based ABG first acquired a stake in Cellar Trends in May 2017. Later in 2018 the rapidly growing company increased its ownership to 70%.
“By adding Cellar Trends to our powerful team, we are not only gaining their experience of serving all sectors of the UK drinks trade but also diversifying our corporate DNA. Adding Cellar Trends to ABG will help us grow into a truly global beverage company,” said Seymour Ferreira, CEO of Amber Beverage Group. “We are constantly seeking growth and with Cellar Trends on board we will be able to build an even more effective UK team with an ambitious, high performance culture,” said Ferreira.
Geoff Watts, managing director of the Cellar Trends, added: “The ownership by ABG has helped to grow the business through the distribution of new and well-known brands, for example, adding Stolichnaya has taken our business to the next level and, importantly, added stability to the benefit of the whole portfolio.”
Established in 1999, Cellar Trends has an enviable record in building brands for wines, spirits and associated products in the UK. The company serves all sectors of the UK drinks trade in both on and off trade categories, representing the famous brands of 20 international drinks companies.
Amber Beverage Group is a leading producer, distributor, logistics provider and retailer of beverages. It operates internationally from its head office in Luxembourg and through its production and distribution companies in Russia, Mexico, the UK, Australia and the Baltics, its historical home.