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Global spirits company, Amber Beverage Group (ABG), has appointed Theofilos (Theo) Koronakis as Southern Europe Brand Ambassador for its fast-growing Rooster Rojo Tequila brand. This is a newly created, full-time role and the appointment takes immediate effect. The focus will be on the Southern European priority markets - Greece, Spain, and Italy.
Theo Koronakis, who is based in Athens, Greece, has worked in the hospitality sector for 14 years working with different brands in numerous venues. He has spent time working in the UK as well as in Greece serving drinks at well-known venues that include The Alchemist, Eight Members Club, Switch On and the OhMyGod cocktail bar, of which he is a co-owner.
As a fan of Rooster Rojo Tequilas, which are fast becoming the choice of bartenders the world over, his favourite serves are on the rocks, “savouring the quality of the liquid” or as the base ingredient of a Paloma.
Asked how the collaboration came about, Keith Goulbourne, Regional Commercial Director of Southern Europe at Amber Beverage Group, said: “I knew Theo for years, when he was working for another company, and knew of his professionalism, of the passion for the job he is doing, and his great personality. He is a natural fit for this role, as we were looking for someone to boost the awareness and popularity of the brand in Southern Europe, which is already the biggest market in the world for Rooster Rojo Tequila. Theo will focus on activations and will also actively participate in content creation for the brand. I wish him success and am delighted that he has become part of the Rooster Rojo team.”
Theo Koronakis said: “I am thrilled to be joining ABG. I was once told to ‘be the image you want to convey’ and Rooster Rojo Tequila allows me to do this. As a premium tequila with fantastic liquid credentials and exciting range, I get the opportunity to excite friends old and new, tequila and non-tequila drinkers, in a way that has never been seen before within the category and become the ‘Proudest Rooster’.”
Asked about his plans for the brand, Theo said: “Already, I am planning activations for the brand. For instance, every Thursday, Rooster Rojo will partner with the Brown Sugar team and will entertain around 400 people at the Bronco Bar in Athens.”
Straight from the UNESCO-protected tequila-producing region, Rooster Rojo Tequila is a great example of outstanding craftsmanship and the spirit of Mexican design. The red rooster, a well-known symbol of Mexico, is a natural choice for creating a strong and memorable brand name and testifies to the brand’s ambition to become one of the world’s leading premium tequila brands.
Rooster Rojo is an extra smooth tequila, produced using only the best ingredients and production techniques which result in preserving the superb natural flavours of its top-quality agave. Born in the agave fields of Jalisco, Mexico, it is carefully crafted by using only 100% agave juices, to ensure exceptional taste and quality to please tequila connoisseurs.