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Amber Beverage Group has appointed Blue Spring Imports to distribute Moskovskaya® Vodka in the US, one of the oldest vodka brands. Blue Spring Imports will be introducing Moskovskaya’s new bottle design to the US market, the first redesign since 2012, as part of Moskovskaya’s global marketing campaign.
Moskovskaya Vodka has taken a bold new step in its creative direction by revamping its bottle design and creating an exciting new marketing campaign celebrating its pioneering spirit. The Green Is An Attitude campaign breathes new life into the brand to communicate a premium, modern drinking experience to consumers whilst retaining the core values of Moskovskaya’s Russian authenticity and heritage.
Commenting on the appointment of Blue Spring Imports, Helēna Zakmane, Global Brand Director of Moskovskaya Vodka says: “Moskovskaya is one of the oldest vodka brands in the world. Its development in the US is one of our top priorities and with the appointment of Blue Spring Imports we have taken the next step towards our ambition to become a 1 million 9 litre case brand by 2023.”
Pepijn Janssens, ABG Chief Marketing Officer and Managing Director USA, adds: “We’re excited to be launching an innovative new marketing campaign for Moskovskaya in the US. This is a truly authentic brand with a strong heritage and history and we are looking forward to embarking on a new journey to celebrate contemporary life and Moskovskaya’s contribution to modern global culture.”
The exciting new creative direction for Moskovskaya in the US heroes the bottle and the brand’s striking green colour. The Green Is An Attitude campaign includes contemporary street art and dynamic ink depictions of classic Russian icons including Moscow’s Red Square and the wild eagles and animals found in the depths of the Russian forests. The new label highlights the prestigious Osobaya category, a unique category of unflavoured vodka created by Russian pioneer M. Kucherov in 1938, which is highly regarded for its purity and great, smooth taste. A double-headed eagle has also been added to the label as a tribute to Imperial Russia, celebrating the period in history when Moskovskaya was first produced in 1894. The bottles’ new design will open a new chapter in the brand’s story, appealing to a new generation of consumers in the US and reinvigorating this classic brand.
The Amber Beverage Group-owned Moskovskaya® Vodka brand is now available in over 65 markets worldwide, with a strong and recognised following in the key strategic markets of Italy, Canada, Spain, Portugal, Lebanon, the Baltics and the UK. The brand has received numerous awards and accolades from experts in worldwide competitions since it received its first Gold medal in 1954 at the International Trade Fair in Bern.
Based in Florida, Blue Spring is part of Spirit Group Inc. With strong ties to European craft spirit producers, Blue Spring works closely with nine of the largest wholesale beverage chains in the US providing unparalleled access for brand owners.
Amber Beverage Group is a holding company that has grown from its original core production business established in 1900, to become the global company that unites over 2,100 employees in almost 20 companies across four continents. Amber Beverage Group operates internationally from its head office in Luxembourg and through its production and distribution companies in Russia, Mexico, UK, Australia, Austria and the Baltics. It is a leading producer, distributor, logistic provider and retailer of alcoholic beverages.