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Amber Beverage Group (ABG), which owns the one-of-a-kind KAH Tequila brand, has always chosen the USA for launches of this brand. Exactly a year after launching KAH Extra Anejo Tequila in the USA, the policy appears to be a sound decision. Research shows the USA leads the world in sales of premium- and ultra-premium tequilas.
The debut of the ultra-premium KAH aged expression, KAH Extra Anejo represented an important stage in the evolution of the brand’s portfolio, showcasing the Master Distiller’s ability to coax out higher levels of complexity in the agave resulting in an unforgettable distinctive aged spirit. ABG is one of the world’s most successful and fast-growing spirits companies, and KAH Tequila, crafted in Mexico from 100% agave, is one of its flagship brands in the USA and across the globe.
Evija Sparane, Global Brand Director for KAH Tequila at Amber Beverage Group, said: “Choosing to start all major launches for our KAH Tequila brand in the USA is paying off. The USA is where the audiences – both trade and consumers - are receptive to well-crafted, high-end tequilas. Quite simply, they understand what we do and what we do is to hand-craft tequilas of excellence that allow the agave taste notes to shine.”
According to IWSR data for the first half of 2022, the premiumization trend continued across the USA in the spirits category, in particular, with Tequila and Mezcal driving up the volumes. Agave-based spirits were one of the top three fastest-growing categories with premium and ultra-premium tequilas and mezcals seeing exceptional growth there. Growth is coming from new launches and established liquids. Strong double-digit growth between now and 2026 is expected in both the on-trade and off-trade.
KAH Extra Anejo is one of the finest examples of a beautifully made tequila and the quality of spirit which those who understand tequilas love to drink. This expression is a tribute to the time spent in cultivating the agave plant for years, the years spent aging and nurturing the spirit, and by the local community and team committed to creating a unique drink. It is made by maturing the liquid for a minimum of three years in white American Oak barrels. KAH Extra Añejo Tequila features smooth pepper and smoky wood flavors with hints of sweet spice, vanilla, honey maple, and caramel. The design of the bottle is also striking, as the bottle's design uses a special phosphorus ink, so that elements of the design glow in the dark.
California-based Pacific Edge Wine & Spirits is the USA distributor for KAH Tequila. Joel K Beth, a director of Pacific Edge, said: “We were proud that ABG chose us to distribute this beautiful tequila brand in the all-important USA market. During 2023, we look forward to increasing distribution in existing states and to expanding the number of states where we sell this tequila brand.”
Evija Sparane added: “The tequila category is cluttered with many new brands, big and small, all competing for the attention of consumers in different ways. Amid this category ‘noise’, KAH aims to remain true to its core brand values.”
KAH Extra Anejo is available across USA, with the online retailer Caskers delivering to 30 states. California is the most significant in terms of sales volume for KAH. For USA trade sales, please, contact sales@pacificedgesales.com.