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During the month of December, close to 2 million Wizz Air passengers will be accompanied on their flight by specially branded boarding passes featuring Moskovskaya® Vodka, Riga Black Balsam®, Cross Keys Gin®, Rooster Rojo® tequila and Cosmopolitan Diva®. With this targeted campaign Amber Beverage Group (ABG) aims to use the opportunity to wish people traveling to their homes for the festive season a merry Christmas and a happy New Year.
“It’s been a very successful year for the ABG brands delivering double-digit growth,” said Pepijn Janssens, the Chief Marketing Officer of Amber Beverage Group. “Hence we are very proud to team up with Europe’s greenest airline and leading low-cost carrier and thank as many customers as possible before we all celebrate the beginning of a new decade,” said Pepijn Janssens.
Amber Beverage Group employs over 2200 people who help to produce, bottle, market, distribute, export and retail some of the world’s most iconic beverages. ABG core brands are Cross Keys Gin®, Riga Black Balsam®, Moskovskaya® Vodka, Rooster Rojo® tequila and Cosmopolitan Diva® and its wholly owned portfolio of over 200 brands have significant market leading positions in many of the 185 markets ABG is active in.